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How Modern Sales Theory Supports Negotiation and Mediation

  • Marketing Resolution PO box 1942 McCall United States (map)

Thursday, April 29th

8:00am PST | 11:00am EST

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Offered by Will Work For Food and moderated by Jeff Kichaven (www.JeffKichaven.com ) and Jean Lawler (www.LawlerADR.com)

This worldwide conversation will be like nothing else.  Join in!  Share, learn, have fun.

Ms. Abramowitz has requested that you consider donating to her preferred food bank

Our special guest will be Ava Abramowitz, Professorial Instructor in Law. She will be talking with us about:

How Modern Sales Theory Supports Negotiation and Mediation

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Ava Abramowitz suggests we can make more progress in understanding how disputes settle if we look to other fields, such as sales, that have faced similar challenges in determining what makes a person effective in their field. In particular, she will explore the discoveries of researchers at Huthwaite Incorporated in America and Huthwaite International in England on negotiation, communication, and sales – and show how that research can be applied effectively in the negotiation and mediation setting.

Ava J. Abramowitz, Professorial Lecturer in Law, George Washington University Law School

A former assistant United States attorney for the District of Columbia, Ms. Abramowitz teaches negotiations at the George Washington University Law School where she is researching the communication behaviors used in mediations.

She is the author of The Architect’s Essentials of Negotiation (2nd ed.) (John Wiley & Sons 2009). She is also the writer of dozens of articles on critical negotiation and mediation issues facing lawyers and clients, the most recent of which is “Modern Consultative Sales Theory” published in 2019 by the ABA Section on Dispute Resolution in its newest book, Negotiation Essentials for Lawyers.

Additionally, Ms. Abramowitz has been serving as a mediator for the federal courts for the District of Columbia since the late eighties, mediating a diverse assortment of civil cases including international and domestic corporate cases, class actions, and disputes involving such issues as civil liberties, intellectual property and employment discrimination – all of which have placed a premium on her negotiation skills.

She has served as the Long Range Planning Officer of the ABA Section on Dispute Resolution and as co-chair of its Mediation Committee. She has also served on the Governing Committee of the American Bar Association’s Forum on Construction Law, which in 2008 presented her with its Cornerstone Award, the highest award the Forum gives for long-term, exceptional service to the construction industry, the public, and the legal profession. In 2013, it also presented her with its Service Award for developing with their 70 person leadership team a then revolutionary strategic plan that is still in use today.

When not resolving disputes, Ms. Abramowitz writes and lectures nationwide on negotiation, mediation and risk management. Ms. Abramowitz is a graduate of Brandeis University and the George Washington University Law School.


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April 22

The Future of Negotiations

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May 6

The 12 Pillars of Mediation for The New Possibilities Hour